So you’ve got an amazing brand and a website ready to go, but NO IDEA what to do now?
Learn the skills to roll out your new brand and create high-quality, strategic content in an effective way. This eBook is designed for small business owners who have to juggle multiple roles, empowering you to wear all the hats of a big business with confidence.
You will learn the art of effectively rolling out your brand, and mastering your graphic design, marketing, and business skills.
Note:
When ordering please select your industry, we have tailored the eBooks to be industry-specific. The wellness industry eBook is targeted to Naturopaths, Nutritionists, Dietiticians, Life Coaches, Doula’s, Maternity workers and service based wellness providers who are not restricted by AHPRA’s marketing guidelines.
The Creative Industries eBook is focused on Interior Designers, Content Creators, and Photographers who are service-based.
IntroducIng… The small business launch pad ebook!
Part 1: Administration
What we should have been taught in school… this business module goes into setting up your small business with a focus around goals, how to organise your invoicing and contracts. We go through our favourite software that we use on a daily basis to streamline and help make our lives easier! This is an essential part of owning a small business that everyone should be taught!
You’ll learn…
Goals & Vision
Goal setting & Visualisation
What are vision boards
Worksheet for setting goals
Streamlining your Administration
My favourite accounting software that will streamline your workflow
Task & Project Management
Email automation
Editing & Writing tools to make your life easy
Streamlined software for contracts
Part 2: Marketing
In this marketing module, we go through the ‘where to next’ once you have a functioning website and brand strategy. We will teach you the key things you need to know for effective marketing, how to get found on Google plus our exact social media strategy we used to grow Joelle Studio (hint: it won’t be what you expect!!). We will show you the basics of what’s involved in a content strategy, and how to keep your website up to date.
You’ll learn…
Marketing 101: The basics
The 5’Ps of Marketing and why it applies to you
The Marketing Funnel
Storytelling in marketing
SEO strategies - How to get your brand found on Google
Social Media
Keeping your digital presence on brand for success on Facebook & Instagram, plus different ways to gain clients through social media
Content Pillars for Social Media
Tools for planning your social media content
Content & Strategy - What you really need to be doing on your website to keep it up to date
Sales & Content Strategy
How to use ChatGPT, prompts for ChatGPT and how to automate a 30 day content plan
Sales strategies
An introduction to email marketing plus heaps of sign up offer ideas
22 Marketing Strategy ideas
Marketing worksheet with examples
Marketing plan information
Plus my secret technique to landing more clients!
Part 3: Design
And save yourself the cost of a graphic designer! This module will teach you the basics of good design. We will go through some key design principles to help you better understand design so that the graphics you create consistently stand out. You will learn how to use Canva in your business along with some of our favourite design tools that will help you stay consistent and create stunning graphics.
You’ll learn…
Design tips and tricks
The 12 Basic Principles of Design
Design in practice - Analysing good design
Why you need a Style Guide and where to get one
Visual tips to stay on brand
Canva for Small Businesses Achieve graphic designer results with Canva
“As a new business owner, I found the e-book by Joelle Studio really useful. I particularly liked learning about marketing and design, which has been powerfully communicated as Cherise's area of expertise. My favourite additions are the recorded videos of lessons, as I learn best that way.”
Jess S.
"I adored Cherise’s e-book—it's more like an e-bible! Having started my business without this invaluable information years ago, I highly recommend this epic resource. It saves you countless hours of research, and you get to tap into Cherise’s expertise. Even after operating for years, I found immense value in this amazing resource! Xx”
Emma PR
“I particularly loved learning about design, now I can take control of my brand and keep it consistent! Amazing resource.”
Mikka L.
The best part? It’s more than an eBook, we include video tutorials, worksheets and real world examples for you to learn with!
It’s time to learn how to set strategic goals, create a wider marketing strategy, and design on brand, beautiful graphics that are a reflection of your high quality offering.
CHERISE VECCHIO
About your teacher
With a wealth of experience in design and marketing, Cherise has honed her skills through both successes and failures in various business ventures. These experiences have provided invaluable insights into effective marketing strategies. After years of assisting clients in launching their brands, Cherise identified a need for guidance in the next steps of small business development. Cherise has shared her expertise by teaching marketing and business in training organisations and providing ongoing mentorship to clients and friends.
The 30-Day Guarantee
We want you to love this eBook, so if you’re not convinced, we offer a 100% money-back guarantee.
You're completely free to change your mind! If you’re not happy with the course and you can prove you gave it an honest shot, we offer a money-back guarantee.
Frequently asked questions
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On Wednesday 1st May 2024 you will be emailed it directly!
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We have created two versions of this eBook - one for those who work in the wellness industry - so Naturopaths, Nutritionists, Maternity workers, and more. And the other for those in the Creative Industries - interior designers, photographers and creatives.
But the beauty of The Small Business Launch Pad is that our students span across hundreds of industries because the strategies transfer across industries. It will set you up for everything you need to know to launch your brand - and it can be great for your team members as well!
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This whole eBook is entirely go-at-your-own-pace! Once you access the content you can power through it all, or take your time! Why? Because I want you to learn and implement as you go. For the extra important stuff we’ve also included video tutorials for those who learn better through video, plus worksheets for you to utilise.
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This course is focused on digital marketing - specifically around social media and how to leverage it. It is not a comprehensive course in how to use social media, but for those who already have an underlying understanding of Facebook and Instagram. Cherise has worked as a marketing trainer for many years and brings her expertise into this program.
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This course covers the basics of design. It is an entry-level course for those with limited design knowledge and it will be enough for you to create beautiful graphics on Canva or your choice of platform. You will learn about best practices in design and different ways to source inspiration and implement design.
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Yes! This is a great program for new staff members, business owners and all those wanting to gain a better understanding of the different requirements in marketing and design in business.